Economic Crisis
Day of the (Marketing) Ninja
16/12/08 01:31
No, it's not the name of the latest Chuck Norris movie. Though to read the financial headlines, you might think we're living in the middle of a disaster flick. Everywhere you turn there's talk of bailouts, deficits and economic collapse. You think maybe it's time we take a second look at some of our most cherished business paradigms? If BIGGER is BETTER, then why are some of our largest commercial/industrial institutions imploding? And by the way, in my book at least, if someone calls you "too big to fail"-- you already have.
A lot of our "Captains of Industry" are probably wishing their troops were a little lighter, a little more focused, a little more action-biased and a little more quick-to-the-punch Yes, a little more "ninja-like." They know that not only have many of them become fat and lazy, bloated bureaucracies dedicated to maintaining a dilapidated status quo, but that they're going to have to recreate themselves in a new image-- that of the 21st Century "Shouninjutsu" (Ninja Marketer). Their very survival depends on it.
There's just not enough "wiggle room" an more for companies to tolerate inefficiency. Without the Ninja Marketing traits of Simplicity, Speed and Agility, businesses will quickly be bypassed and made irrelevant by nimbler, quicker and more hungry competitors.
If there is any good news on the horizon, it is that the Day of the "Marketing Ninja" is here-- without a doubt.
A lot of our "Captains of Industry" are probably wishing their troops were a little lighter, a little more focused, a little more action-biased and a little more quick-to-the-punch Yes, a little more "ninja-like." They know that not only have many of them become fat and lazy, bloated bureaucracies dedicated to maintaining a dilapidated status quo, but that they're going to have to recreate themselves in a new image-- that of the 21st Century "Shouninjutsu" (Ninja Marketer). Their very survival depends on it.
There's just not enough "wiggle room" an more for companies to tolerate inefficiency. Without the Ninja Marketing traits of Simplicity, Speed and Agility, businesses will quickly be bypassed and made irrelevant by nimbler, quicker and more hungry competitors.
If there is any good news on the horizon, it is that the Day of the "Marketing Ninja" is here-- without a doubt.
