What IS Ninja Marketing?
“Shouninjutsu”
Ninja Marketing
You’ve heard of “ninjas,” right? The sneaky little assassins always creeping around silently in old Japanese movies. Typically they wait until their opponents least expect it– usually the middle of the night. Then they slip through the tightest defenses, glide to the private bedroom of their most powerful enemies, slide open the shoji paper-screened doors, slink across the tatami floor and slit their throats before the victim has time to even blink.
Or perhaps during the hanami festival they hide in a tree 50 yards from where the target is taking a pleasant stroll enjoying the sakura cherry blossoms, when they take a small disc the size of a coaster from their sleeve and hurl a spinning, razor sharp shuriken chinese throwing star, and in less time than it takes to inhale, the enemy falls dead with the blade buried an inch deep, right between the eyes.
They never even had a chance to see it coming.
Marketing Martial Arts for the Life and Death Struggle to Survive and THRIVE in a Brutal Business World
This is not the watered down “guerrilla marketing” techniques that might have been fresh twenty years ago when people first starting talking about them. These are NOT the principles you will learn in the Harvard or Stanford MBA programs. And guess what– these are not even the “flavor of the month” marketing platitudes you’ll get from the latest flock of so-called “gurus.”
It’s all about strategy and tactics– Your “weapons” and how to use them.
Samurai have their katana, and yari, and yukinoshita do-style armour. Ninja have their shinobi shozoku, nunchaku and shuriken.
In most cases, for individuals and aggressive, growing businesses, a ninja-like approach to decision-making and action-planning is far superior to a more “samurai-style” process. And perhaps the most effective of all ninja weapons is the shuriken.
Shuriken (and shaken) are sometimes called chinese throwing stars or throwing needles/daggers. The shuriken is a (relatively) long range weapon that is inexpensive, light, easily concealed, extremely accurate and fast. The target doesn’t even know what hit him until it’s already too late to react.
Simple, direct, powerful actions with maximum effectiveness.
So why do we call our company Shuriken Systems?
Think about it.
